WHAT YOU SEE IS WHAT YOU GET: 
A Personal History of Personal Computing
 
This light-hearted book is a reflection on the exponential growth of information technology and how it has manifestly transformed the graphic design industry over recent decades. Charting the rapid developments and advances in computing, it presents a personal perspective of the trials and tribulations of working within this changing environment. The narrative starts with an outline of the nature of art and design at school in the 1970s and continues throughout the subsequent decades to the present day. Although art and design forms the context of this book, it will be of interest to anyone who has embraced personal computing to the extent that it has pervaded and dominated their working lives.
 
Rod Shaw has worked as a designer and illustrator for the Water Engineering and Development Centre at Loughborough University for over thirty-five years. Here, he has also designed and illustrated publications for international agencies including the World Health Organization (WHO), The International Federation of Red Cross and Red Crescent Societies (IFRC) and the Bill & Melinda Gates Foundation
 
Paperback: 134pp; 200x 130mm
 
Shaw, R. J. (2025) What You See Is What You Get: 
A Personal History of Personal Computing. Loughborough, UK.
 
Copyright © 2025 Rod Shaw
 
All rights reserved. No part of this book may be reproduced, copied or transmitted in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the author and in accordance with the Copyright, Designs and Patents Act, 1988, except by reviewers, who may quote brief passages in a review.
 
ISBN 978-1-83654-260-5 
 
Printed in the UK
 
Publisher: Independent Publishing Network
Publication date: January, 2025
Author: Rod Shaw
Email: rod.shaw.art@icloud.com
Distribution: www.rod-shaw.co.uk
Please direct all book orders or enquiries to the author
 
Printed on paper sourced from sustainable forests